MDP Aesthetic Hub – price lists

The project

MDP Aesthetic Hub is the vision of Michele Di Paolo — renowned Ticino-based hair stylist, make-up artist, colorist and image consultant — who transformed his historic salon into Ticino's first aesthetic hub. Under one roof, a curated selection of independent professionals: Aline, Valentina, Mia and Carlotta, skin & beauty specialist. A complete offer of excellence, where each professional brings their own expertise while sharing a unified visual identity.

The brief

The request was clear: design price lists for Michele and his team of independent collaborators, maintaining visual coherence with the salon's identity — forest green and gold, the brand's decorative graphic elements — while giving each professional their own dedicated document.

The solution

• A modular price list system: a shared document for Michele and Mara, one for hair & styling professionals (Aline, Valentina and Mia), and one dedicated to Carlotta, skin & beauty specialist.

• The emerald green and gold palette mirrors the salon's logo and interior colors, creating continuity between physical space and printed material.

• Fine-line decorative corner elements — elegant, timeless — evoking the premium world of the brand.

• Clean typography on a dark background for maximum readability and visual impact.

• Each price list includes detailed service categories: styling, cutting, coloring, treatments, extensions, wedding, make-up, image consulting, trichopigmentation and advanced aesthetic treatments.

Tools used

• Adobe Illustrator

  For decorative graphic elements, vector layout, and overall graphic identity.

• Adobe Photoshop

  For environmental mockup composition and client presentation.

The result

Price lists that are not mere informational documents, but communication objects. Displayed in the window on dedicated stands, they speak of quality before the client even steps inside.