Estetica Aurora
November 2025
I am pleased to present the graphic design project created for Estetica Aurora, a well-established beauty salon. The client wanted materials that conveyed elegance and professionalism while maintaining a feminine and refined identity. I designed business cards and loyalty cards that meet both needs — functional in daily practice and visually striking.
Business Cards with Appointment Reminders
The business card was designed with a dual purpose: to present the beauty salon and to serve as an appointment reminder. The front features Estetica Aurora's iridescent logo on a white background, creating a clean and luminous effect. The back includes all professional contact details alongside a dedicated section for booking the next appointment, with spaces for date and time. This strategic choice turns every card into a small loyalty tool: the client keeps it, refers to it, and always has the salon's details at hand.
Loyalty Cards
For the loyalty cards, I opted for a softer, more feminine design while maintaining consistency with the brand's visual identity. The front features the logo with the text "Loyalty Card," while the back presents a stamp system with ten hearts — each appointment earns a stamp, and completing the card grants the client a 30% discount on their next treatment. A simple yet effective mechanism to reward loyalty and encourage return visits.
Design That Works for You
The entire project was guided by one principle: every piece of graphic material should actively work for the business. Business cards don't sit forgotten in a wallet — they become reminders. Loyalty cards aren't just a freebie — they're an invitation to come back. Elegant design and business strategy, all in one package.
Gallery
