Alle Barche

April 2022

Introduction

The "Alle Barche" project focused on the restyling of the logo for the bar of the same name, located on the shores of Lake Caldonazzo, in Trentino. The goal was to modernize the logo while maintaining its identity and connection with the lake context that characterizes it.

Project

Existing Logo Analysis

Examination of the current logo to understand which elements work and which need updating.

Idea and concept

Development of a concept that reflects the relaxed atmosphere and natural environment of the lake, while maintaining a touch of tradition that the bar represents.

Logo design

Creation of various sketches incorporating elements such as boats, lake waters, and symbols related to relaxation and conviviality.
Selection of a color palette that evokes the lake, with shades of the water, sky, and surrounding nature.

Feedback and revision

Presentation of design proposals to the bar owner to gather feedback and make any necessary adjustments.

Finalization

Development of the final logo that balances modernity with a nod to local tradition.

Tools used

Adobe Illustrator

Used for the vector design of the logo, allowing for precision in detail and scalability of the design.

Conclusion

The logo restyling for "Alle Barche" not only renews the image of the bar, but also strengthens its connection with Lake Caldonazzo, creating a visual identity that is both fresh and rooted in its unique environment.